Why Zynga is Shedding Users

first_img9 Books That Make Perfect Gifts for Industry Ex… 5 Outdoor Activities for Beating Office Burnout Social gaming company Zynga had an outstanding 2011, leading to a well-hyped IPO in December. But Zynga’s biggest risk was always an over-reliance on Facebook, with most of its revenue and users coming from the social network. It’s now six months after Zynga’s IPO and its stock price has halved, currently sitting at under $5. That’s because many of its high profile gaming products are tanking.At the time of its IPO in mid-December, Zynga had the top five games on Facebook by daily active users. But, according to app tracking website AppData, three of those five apps have declined dramatically in Daily Active Users (DAI) since then.All of Zynga’s main “ville” products have lost a lot of users over the past six months. None moreso than the previous leader in Facebook’s gaming category, Cityville, which echoed Zynga’s share price drop to fall from over 10 million to below 5 million daily active users.All three Ville games have now fallen out of the top 10 Facebook apps by DAI. It’s not all bad news, as Zynga still has four apps in the top 10: Texas HoldEm Poker (3), Words With Friends (4), Bubble Safari (5) and Draw Something (6). richard macmanus Of the four apps still in the top 10, only one has shown strong growth over the past month: a new arcade-style game called Bubble Safari, which has quickly amassed 6 million active users since its launch in May. In fact it’s currently the top growing app on Facebook, by total users.Mercifully, for the average Facebook user, Farmville continues to decline – from 4.6 million DAI to 4.1 million over the past month. But of most concern to Zynga is Draw Something, the Pictionary-like game which it acquired for $183 million in March this year. Its usage has been falling ever since. Just in the past month, the daily active users of Draw Something fell from 9 million to just over 5 million. Zynga has attempted to stop the freefall by adding 12 languages to Draw Something this week, in order to entice more global users. The upshot is that Zynga’s fortunes are still ultimately tied to Facebook – and vice versa. Social gaming is moving onto smartphones and tablets, which is also where Facebook wants to expand its social networking platform. The reality is that both Facebook and Zynga need to aggressively expand onto smartphones and tablets, in order to get their stock prices moving upwards again. Tags:#Facebook#gaming#web Related Posts 4 Keys to a Kid-Safe App The main reason for Zynga’s stock price fall this week was a report from financial analyst firm Cowen and Company entitled “Facebook Gaming in Accelerating User Tailspin.” The report stated that Zynga’s social gaming daily active users declined by 8.2 percent to 54.2 million in May. According to Cowen analyst Doug Creutz, that’s because casual gamers are moving away from the Facebook platform to play games on their smartphones and tablets. However Creutz hedges his bets, by noting that Zynga is “aggressively pursuing mobile game development.” Accordingly, he has a “Neutral” rating on Zynga shares. 12 Unique Gifts for the Hard-to-Shop-for People…last_img read more

Asia Cup: Kohli, Gambhir hit tons against Sri Lanka

first_imgIndia opener Gautam Gambhir and newly-appointed vice-captain Virat Kohli scored centuries and put on 205 runs for the second wicket as India posted a big 304/3 against Sri Lanka during the second ODI of the Asia Cup in Mirpur on Tuesday. ScoreComing into bat after India lost Sachin Tendulkar cheaply and when the team total was 19, Virat Kohli raced to a quick-fire fifty before converting his 50 to hundred in Nuwan Kulasekara’s over.Kohli required just 114 ball for reach the milestone – his 10th in ODIs and also his second in a row against the Sri Lankan’s after the match-saving ton had helped India stay alive for two days in the tri-series Down Under.Gambhir wasn’t far behind as he needed just 116 balls to reach the mark and it came a delivery later in Kulasekara’s over. Like Kohli, this was Gambhir’s 10th ODI ton.Kohli, who has scored more than 3000 runs in ODIs also corssed 1000 runs against Sri Lanka. No wonder, he likes batting against the Lankans.last_img read more

A Freelancer’s Letter of Reference

first_imgIt’s always nice to see your friends and family over the holidays — but too often it comes along with the loaded question, “So, what are you doing for work nowadays?”“I’m freelancing” can open up a can of worms.Maybe your grandma will give you a polite but confused look. Or your uncle will let slide a diplomatically-(or not-so-diplomatically)-worded version of, “Is that even a real job?”Really, Uncle Frank?Freelancers will soon account for nearly 50% of the workforce. You’re shaping the new economy and creating the collaborative communities that spark New Mutualism.That’s why I wrote up this “letter of reference” just for you.** **Print it out and have it ready when your family just doesn’t understand how vital you and your fellow freelancers are to the new economy.They might not know that freelancers are the future, but give ‘em a break. It is Thanksgiving, after all.Click here for a big, printable version.last_img read more

Trump calls new border wall a worldclass security system

first_imgSan Diego: President Donald Trump signed his name Wednesday on a newly constructed section of the U.S.-Mexico border wall, calling it a “world-class security system” that will be virtually impenetrable. Trump toured a section of the border wall in San Diego’s Otay Mesa area. It was a return trip for the president, who traveled there in March 2018 to see border wall prototypes that authorities later destroyed to make way for 14 miles (22.4 kilometers) of steel, concrete-filled bollards currently under construction. Also Read – Saudi Crown Prince ‘snubbed’ Pak PM, recalled jet from USBefore construction began, the border in Otay Mesa was protected with low fencing. “It was like a sheet metal and people would just knock it over like just routinely,” Trump said, standing with construction workers and top Customs, Army Corps of Engineers and homeland security officials. Mark Morgan, acting commissioner of U.S. Customs and Border Protection, said that since construction has begun on the new barrier, 30 to 50 people a day are trying to cross there instead of 300 to 500. Also Read – Record number of 35 candidates in fray for SL Presidential polls”The traffic in this sector has dropped dramatically,” Morgan said. Morgan defended the project, dismissing those who call it the “president’s vanity wall.” “I’m here to tell you that’s false,” he said, telling reporters that Trump reached out to border experts to find out what they needed. “You listened to the agents,” he told Trump. Trump highlighted features of the wall, which he said have been studied by three other countries. He said the wall absorbs heat “You can fry an egg on that wall.” The concrete goes deep into the ground to prevent tunneling. And agents can see through it to spot possible threats on the Mexican side of the border, he said. “When the wall is built, it will be virtually impossible to come over illegally, and then we’re able to take border control and put them at points of entry,” Trump said. He heaped praise on the Mexican government, especially for sending tens of thousands of troops to its northern and southern borders to help slow the flow of migrants headed toward the United States. He said President Andres Manuel Lopez Obrador “has been great.” “We’re all thrilled,” Trump said. “You know Mexico has never done anything to impede people from pouring into our country and now they’re doing just the opposite. They’ve really been incredible.” The president reveled in details of construction, saying Border Patrol and military officials persuaded him to adopt more expensive designs. He said he dropped a preference for solid concrete, instead opting for concrete-filled steel bollards that allow agents to see through to Mexico to spot assailants throwing rocks or other projectiles. He agreed to go along with barriers that are 30 feet high and double-layered in heavily traveled areas. “It’s the Rolls-Royce version,” Trump said. When Trump asked Army Corps Lt. Gen. Todd Semonite to explain how technology embedded in the wall alerts agents to illegal activity, he was told, “Sir, there could be some merit in not discussing it.” Semonite offered new details on the pace of construction that underscored how quickly the administration plans to move. It has built 66 miles (106 kilometers) so far, has 251 miles (403 kilometers) in various stages of construction at 17 sites and contracts for 163 miles (262 kilometers) planned in the next 90 days, the general said. Additional land on private property is expected to take more time. Crews are installing 270 panels a day, each one with eight bollards. Trump, whose construction targets have shifted, said he expects to build up to about 550 miles (885 kilometers) of wall along the 1,954-mile (3,126-kilometer) border and said the administration will pause at about 400 miles (643 kilometers) to assess what more is needed. Trump said cost concerns led him to put aside his preference to paint the wall black, which absorbs heat. He said the wall was “a good, strong rust color” and could be painted later. Trump is riding a string of wins on the wall and on immigration in general. Arrests on the Mexican border arrests plunged in August, well beyond the usual summer dip, from a 13-year high reached in May. Arrests are still relatively high, topping 50,000 in 10 of the last 11 months, compared with only eight months over the previous decade. Last week, the Supreme Court gave Trump a green light to deny asylum to anyone who passes through another country on the way to the U.S. border with Mexico without having first sought protection in the third country. The Pentagon recently diverted 3.6 billion from 127 military construction projects to build 175 miles (280 kilometers) of barriers on the border. Trump had promised during the 2016 presidential campaign that Mexico would pay for the wall.last_img read more

Delhi govt to light up dark spots CM

first_imgNew Delhi: In order to ensure women safety across the Capital, Delhi Chief Minister, Arvind Kejriwal, announced the launch of “Mukhyamantri Street Light Yojna” scheme, where 2.1 lakh street lights will be installed to rid the city of dark spots, starting from November 1. A one-time investment of Rs 100 crore and Rs 10 crore maintenance annually will be paid by the state government.Taking women safety seriously, Kejriwal said, “We are very concerned about the safety of women hence we started installing CCTV cameras at several locations. While we were handling the nitty-gritty of planting poles for CCTV cameras with the co-operation of the local people that it dawned on us to install light bulbs at dark spots in the city.” The CM went on to explain exactly how the AAP government will implement the “Mukhyamantri Street Light Yojna” which is to follow the CCTV installation method. He said, “Local MLAs will identify ‘dark spots’ in their respective areas and speak to house owners, take their signature on consent letters, and then notify the officials who will look into the technicalities of installing 20-40 watt LED bulbs at the selected house. House owners can also approach their local MLAs. We found that people are eager to install lights around their houses as it keeps them safe.” Perceiving that people may have apprehensions to the LED bulbs and the monthly increase in electricity bills if connected to their household, the CM assured, “The cost for the electricity consumption for these bulbs will be covered by the state government. In a day or two we will have the estimate for the electricity consumption of a single LED bulb and deduct the specific unit from the monthly bill of the household that gives the consent letter.” These bulbs will be installed in unauthorised and cluttered colonies, and parts of Old Delhi that is highly congested and other parts of Delhi in commercial and residential areas. The intensity of these bulbs will depend on the pre-existing natural light and the surface area needed to illuminate. These lights will have sensor or timer installed in them so when the sun sets the bulbs will switch on on its own and when it is sunrise it will switch off on its own, he said. CM Kejriwal added that the entire process has been given to the three power distribution companies who will install and maintain it. Each power distribution company will install 70,000 LED bulbs starting from November 1.last_img read more