Hollywood Writers Strike To Put Web Video On TV?

first_imgThe much hyped web drama “Quarterlife,” which is set to debut on MySpace on November 12, may be making the jump to television as a result of the Hollywood writers guild strike. According to a report from The Hollywood Reporter, the Marshall Herskovitz and Edward Zwick-backed web show is rumored to be in talks with NBC to be used as strike-contingency programming.Zwick and Herskovitz, the creative team behind the cult hit TV show “My So-Called Life” and the Oscar-nominated film “Blood Diamond,” make up one of the more high profile teams to try their hand at a web-only production. They would follow the successful run of Michael Eisner’s “Prom Queen” earlier this year.According to The Hollywood Reporter, “Quaterlife” could appear on NBC as early as February. The show, which was initially developed for ABC three years ago, will go on with its Monday MySpace debut as planned, a spokesperson for Zwick and Herskovitz told the paper. However, Herskovitz has gone on record as saying that their MySpace contract only covers the first four hours of the show and the team would like to explore other distribution channels.This would, of course, not be the first time NBC has looked to the web for talent for its television network. The network’s late-night staple Saturday Night Live famously hired Andy Samberg after viewing some of his popular web video shorts. Why Tech Companies Need Simpler Terms of Servic… Related Posts Top Reasons to Go With Managed WordPress Hosting A Web Developer’s New Best Friend is the AI Wai…center_img josh catone 1 Tags:#news#web 8 Best WordPress Hosting Solutions on the Marketlast_img read more

SSP Smaato adds machine learning for directing inventory to DSPs

first_imgSSP Smaato adds machine learning for directing inventory to DSPsYou are here: HomeDigital MarketingSSP Smaato adds machine learning for directing inventory to DSPs Supply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it says can “significantly” reduce the traffic overload for Demand Side Platforms (DSPs) and result in better pricing matches for publishers.What this means. For the past year or so, the San Francisco-based firm has been employing its ATC to better manage the ad requests from the inventory for the 90,000+ app publishers it represents.Let’s say a placement in an app from Publisher A calls for an ad in the Smaato exchange, and the exchange then sends the request to any of the 260+ DSPs in its network.But, Chief Product Officer Freddy Friedman told me, DSPs are getting swamped with ad requests from apps and other inventory, because of the increased traffic generated by header bidding and other factors.Some DSPs are undertaking their own efforts to “throttle” the flood by arbitrarily filtering out some ad requests. This allows those DSPs to better handle the bids coming in for the remaining inventory ad requests, but it also means that some inventory is pushed aside.Why machine learning helps the process. Before today, Smaato’s ATC helped to steer ad requests to selected DSPs instead of broadcasting them out across the board, using manually-set rules about CPM rates, clickthrough rates, territory, kinds of ads, time of day, and other characteristics of each DSP. The same ad request is often sent to multiple DSPs.Now, Friedman said, the addition of machine learning allows the flow of ad requests to DSPs to be modified in real time, based on each one’s ongoing record of bidding behavior. Smaato claims that its ATC can now reduce undesirable bids by as much as 72 percent, because of this better DSP targeting.This allows the decisions about which inventory goes to which DSPs to be continually modified on the fly, instead of following static rules.He added that, while he assumes other exchanges are similarly directing ad requests to specific DSPs, he isn’t aware of announcements by others indicating that they employ machine learning.Why this matters to marketers. Guiding inventory ad requests to the most favorable bidders is the key goal for digital publishers, so Smaato’s enhanced ATC — if it works as advertised — could help publishers sell the most in-app inventory at the best prices. Fewer, more valuable inventory opportunities can mean higher bids, and could help publishers place all of their inventory.Friedman says that the ATC intelligent funneling of ad requests also reduces time and expense for the DSPs, a savings that could then be passed on to the advertisers. He also says that the new system helps advertisers by matching their bids with the most relevant inventory.This story first appeared on MarTech Today. For more on marketing technology, click here.The post SSP Smaato adds machine learning for directing inventory to DSPs appeared first on Marketing Land.From our sponsors: SSP Smaato adds machine learning for directing inventory to DSPs Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 2019ML 2019121313th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 Posted on 24th October 2018Digital Marketing FacebookshareTwittertweetGoogle+sharelast_img read more

George Clooney’s 54th birthday: 9 Lesser known facts about the Hollywood star

first_imgThere is more than meets the eye. It is certainly applicable to George Clooney. First, it is hard to believe that he turned 54 yesterday, he certainly doesn’t look 54. Second, while most people admire his handsome self, the “sexiest man alive” has played a part in many notable films – switching roles among actor, director, writer and producer. In every aspect, George Clooney has been like wine, getting better with age.Here are a few interesting facts about the Ocean’s trilogy star you probably didn’t know:1. He is the first individual to get an Academy Award nomination in six different categories, for Writing and Original Screenplay, Directing, Performance in a Lead Role, Performance in a Supporting Role, Writing and Adapted Screenplay and Producer. He won two of the six, for a supporting role in Syriana and Best Motion Picture for Argo2. Clooney swore to never marry again after his first five-year marriage with actress Talia Balsman broke out in 1993. Breaking the vow, he married lawyer and activist Amal Alamuddin in 20143. Clooney was bet 10,000 US Dollars by Michelle Pfeiffer and Nicole Kidman that he would have children by the age of 40 – he won. Although, he returned his winnings and bet double or nothing, raising the age to 504. Clooney was born in a very popular family. His mother, Nina Bruce, was a former beauty pageant queen and his father, Nick Clooney, was a former game show host and anchorman. Singers/actresses Rosemary Clooney and Betty Clooney were his aunts5. He was a very active sports player. He played basketball and baseball, and even tried out for baseball team Cincinnati Reds, although he couldn’t get a professional contract 6. Clooney once got in a fistfight with David. O Russell on the set of The Three Kings. It was a reaction of Russell yelling at extras out of frustrationadvertisement7. Besides being an iconic Hollywood figure, George Clooney has also done humanitarian work and been a political activist. He has been serving as the “United Nations Messengers for Peace” since 2008. He was even arrested once for civil disobedience during a protest at the Sudanese embassy in Washington8. He had a pet pig named Max for eighteen years9. He is a huge fan of South Park, and even requested a role in the series from the creator, Trey Parker. He played the role of the dog, Sparky.last_img read more