This Plush Donald Wants to Speak with a Manager

first_imgI’m not normally one of those mint-in-box-don’t-mar-the-packaging people, but wow, even this box is amazing.Is this Donald on your purchase list?Photos: Christina Harrison Share This!Check out this 85th anniversary Donald Duck plush we found at the Emporium in the Magic Kingdom. Priced at $50, it’s a limited edition replica Charlotte Clark design. I am absolutely in love with how salty Donald looks – like he is absolutely DONE with playing second fiddle.This is not loveable sidekick Donald; this is “Why are there no plastic straws, I need to speak with your manager, NOW,” Donald.last_img read more

SSP Smaato adds machine learning for directing inventory to DSPs

first_imgSSP Smaato adds machine learning for directing inventory to DSPsYou are here: HomeDigital MarketingSSP Smaato adds machine learning for directing inventory to DSPs Supply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it says can “significantly” reduce the traffic overload for Demand Side Platforms (DSPs) and result in better pricing matches for publishers.What this means. For the past year or so, the San Francisco-based firm has been employing its ATC to better manage the ad requests from the inventory for the 90,000+ app publishers it represents.Let’s say a placement in an app from Publisher A calls for an ad in the Smaato exchange, and the exchange then sends the request to any of the 260+ DSPs in its network.But, Chief Product Officer Freddy Friedman told me, DSPs are getting swamped with ad requests from apps and other inventory, because of the increased traffic generated by header bidding and other factors.Some DSPs are undertaking their own efforts to “throttle” the flood by arbitrarily filtering out some ad requests. This allows those DSPs to better handle the bids coming in for the remaining inventory ad requests, but it also means that some inventory is pushed aside.Why machine learning helps the process. Before today, Smaato’s ATC helped to steer ad requests to selected DSPs instead of broadcasting them out across the board, using manually-set rules about CPM rates, clickthrough rates, territory, kinds of ads, time of day, and other characteristics of each DSP. The same ad request is often sent to multiple DSPs.Now, Friedman said, the addition of machine learning allows the flow of ad requests to DSPs to be modified in real time, based on each one’s ongoing record of bidding behavior. Smaato claims that its ATC can now reduce undesirable bids by as much as 72 percent, because of this better DSP targeting.This allows the decisions about which inventory goes to which DSPs to be continually modified on the fly, instead of following static rules.He added that, while he assumes other exchanges are similarly directing ad requests to specific DSPs, he isn’t aware of announcements by others indicating that they employ machine learning.Why this matters to marketers. Guiding inventory ad requests to the most favorable bidders is the key goal for digital publishers, so Smaato’s enhanced ATC — if it works as advertised — could help publishers sell the most in-app inventory at the best prices. Fewer, more valuable inventory opportunities can mean higher bids, and could help publishers place all of their inventory.Friedman says that the ATC intelligent funneling of ad requests also reduces time and expense for the DSPs, a savings that could then be passed on to the advertisers. He also says that the new system helps advertisers by matching their bids with the most relevant inventory.This story first appeared on MarTech Today. For more on marketing technology, click here.The post SSP Smaato adds machine learning for directing inventory to DSPs appeared first on Marketing Land.From our sponsors: SSP Smaato adds machine learning for directing inventory to DSPs Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 2019ML 2019121313th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 Posted on 24th October 2018Digital Marketing FacebookshareTwittertweetGoogle+sharelast_img read more

New Jersey Expands Tax Base for Occupancy Taxes

first_imgEnacted legislation imposes New Jersey state sales and use tax and hotel/motel occupancy fees on transient accommodations. Also, the bill authorizes municipalities to impose the taxes and fees on transient accommodations.Marketplaces for Online Room RentalsTransient space marketplaces are required to collect and pay New Jersey taxes on transactions made through the marketplace. The transaction may involve a “transient accommodation” or a hotel room. The marketplace collects the taxes on behalf of persons who rent transient accommodations or hotel rooms via the marketplace.What Accommodations are Taxable?“Transient space marketplace” means an online marketplace through which a person may offer transient accommodations or hotel rooms to individuals. It allows transient accommodations or hotel rooms to be advertised or listed through an online marketplace in exchange for consideration or provides a means for a customer to arrange for the occupancy of the transient accommodation or hotel room in exchange for consideration.A transient space marketplace does not include an online marketplace operated by or on behalf of a hotel or hotel corporation that facilitates customer occupancy solely for the hotel or hotel corporation’s owned or managed hotels and franchisees.“Transient accommodation” means a room, group of rooms, or other living or sleeping space for the lodging of occupants, including but not limited to residences or buildings used as residences. However, it does not include:a hotel or hotel room;a room, group of rooms, or other living or sleeping space used as a place of assembly;a dormitory or other similar residential facility of an elementary or secondary school or a college or university;a hospital, nursing home, or other similar residential facility of a provider of services for the care, support and treatment of individuals that is licensed by the state;a campsite, cabin, lean-to, or other similar residential facility of a campground or an adult or youth camp;a furnished or unfurnished private residential property (i.e., condominiums, bungalows, single-family homes and similar living units) where no common hotel services are made available (i.e., maid, room, or linen changing services) and where the keys to the property, whether a physical key, access to a keyless locking mechanism, or other means of physical ingress, are provided at the location of an offsite licensed real estate broker; orleases of real property with a term of at least 90 consecutive days.“Residence” means a house, condominium, or other residential dwelling unit in a building or structure that is designed, constructed, leased, rented, let or hired out, or otherwise made available for use as a residence.Requirements Of Transient Space MarketplacesFor at least four years following the end of the calendar year in which the transaction occurred, the transient space marketplace must maintain the following data for those transactions consummated through the transient space marketplace:the name of the person who provided the transient accommodation or hotel room;the name of the customer who procured occupancy of the transient accommodation or hotel room;the address, including any unit designation, of the transient accommodation or hotel room;the dates and nightly rates for which the consumer procured occupancy of the transient accommodation or hotel room;the municipal transient accommodation registration number, if applicable;a statement as to whether such booking services will be provided in connection withshort-term rental of the entire unit,short-term rental of only part of the unit, and/orshort-term rental of the entire unit, or part of it, in which a non-short-term occupant will continue to occupy the unit for the duration of the short-term rental;the individualized name or number of each such advertisement or listing connected to such unit and the uniform resource locator (URL) for each such listing or advertisement, where applicable; andsuch other information as the Division of Taxation may by rule require.Permanent Residents And Charitable, Non-Profit OrganizationsThe bill treats permanent residents (i.e. any occupant of a transient accommodation for at least 90 consecutive days) and charitable, non-profit organizations that lease or rent transient accommodations consistent with how those individuals and organizations are treated for purposes of hotel and motel occupancies.Local Occupancy TaxesLocal taxes passed by the legislation include:Hotel Occupancy Tax;Atlantic City Luxury Tax;Atlantic City Promotion Fee;Cape May County Tourism Sales Tax;Cape May County Tourism Assessment;Municipal Occupancy Tax;Sports and Entertainment Facility Tax; andMeadowlands Regional Hotel Use Assessment.Ch. 49 (A.B. 1753), Laws 2018, effective October 1, 2018Login to read more tax news on CCH® AnswerConnect or CCH® Intelliconnect®.Not a subscriber? Sign up for a free trial or contact us for a representative.last_img read more

Saina Nehwal regains World No 1 spot in badminton rankings

first_imgDespite losing the World Championships final in Jakarta on Sunday, ace Indian Saina Nehwal regained the top spot in women’s singles in the latest rankings of the Badminton World Federation (BWF) released on Thursday.BWF World Rankings – Womens Singles Top 10 pic.twitter.com/1iXivUZJ0u& Badminton Updates (@badindiaupdates) August 20, 2015 The 25-year-old Saina rose a place to overtake her conqueror in the summit clash, Carolina Marin of Spain, to once again be ranked No.1. The reigning World Champion dropped to No.2 while Chinese Taipei’s Tai Tzu Ying overtook reigning Olympic champion Li Xuerui of China to be No.3.On the contrary, in spite of a quarterfinal finish last week, double World Championship bronze medallist P.V. Sindhu dropped a spot to be ranked No.14.Also read:  Thought of quitting last yearAn early exit at the Worlds resulted in Kidambi Srikanth dropping a spot to No.4 in the men’s singles rankings as H.S. Prannoy retained the No.12 spot. However, 2014 Commonwealth Games gold medallist Parupalli Kashyap jumped two places to be ranked No.8.Meanwhile, a quarterfinal finish in the Indonesian capital also helped Jwala Gutta and Ashwini Ponnappa reach their career-best ranking of No.10 in women’s doubles. The 2011 World Championships bronze medallist have lately been in form, having won the Canada Open and reaching the final of the US Open.However, Manu Attri and B. Sumeeth Reddy dropped five places to be at No.22 in men’s doubles rankings.last_img read more

Indian Premier League 2017: Uncapped Indian players trump India stars at auction

first_imgUncapped Indian players had a field day at the Indian Premier League 2017 players auction with little-known Tamil Nadu left-arm seamer T Natarajan going for Rs 3 crore ($448,000) to Kings XI Punjab, a 30-fold hike over his base price of Rs 10 lakh. (IPL 2017 AUCTION: KEY HIGHLIGHTS)Rajasthan’s left-arm pacer Aniket Chaudhary, who has been a net bowler with the Indian Test squad for some time, also bagged a cool Rs 2 crore ($298,000) deal from RCB.CLICK HERE TO WATCH VIDEOKarnataka’s young off-spinner Krishnappa Gowtham got a Rs 2 crore ($298,000) winning bid from Mumbai Indians. (How the teams stack up after the auction)Rookie Hyderabad fast bowler Mohammed Siraj bagged a massive deal of Rs. 2.6 crore from Sunrisers Hyderabad. Siraj, who starred for Hyderabad in the last Ranji Trophy season with 41 wickets, finished as Sunrisers’ second most expensive buy after Afghanistan’s Rashid Khan.India discards Varun Aaron fetched Rs 2.8 crore ($418,000) from Kings XI Punjab while leg-spinner Karn Sharma was bought for Rs 3.2 crore ($477,000) from Mumbai Indians.For left-arm spinner Pawan Negi, it was another hefty pay day as he bagged a Rs one crore deal from RCB starting at a base price of Rs 30 lakh. (Tymal Mills happy to be on the same side with Virat Kohli, AB de Villiers)It was definitely a significant dip from last year when Negi’s Rs 8.5 crore deal with Delhi Daredevils had surprised the cricket world. However, being an Indian player proved to be his advantage.But there was heartbreak for senior Test players like Cheteshwar Pujara and Ishant Sharma who went unsold at their base prices of Rs 50 lakh and Rs 2 crore, respectively. (Stokes hits jackpot in historic Indian Premier League player bid)advertisementVeteran all-rounder Irfan Pathan, who had a base price of Rs. 50 lakh, too failed to grab a deal and remained unsold.The day certainly turned out to be a good one for the England players with Stokes hogging the limelight but speedster Tymal Mills wasn’t far behind. Both Stokes and Mills ended up entered the million-dollar bracket with the former fetching $2.16 million and the latter going for $1.8 million. (Happy for myself and Rashid Khan, says Mohammad Nabi after SRH bag Afghan players)Stokes became the most expensive foreign player ever in IPL history and second highest overall.last_img read more