Disruption can come from inside as well as out — Televisa

first_img Previous ArticleIdea Cellular looks to offload tower business for $1.2B – reportNext ArticleUber seeks $1B credit line from banks — report Related LIVE FROM WEDO WORLDWIDE USER GROUP 2015: The “first disruption” to have a big effect on Mexican cable player Televisa came from within the company rather than externally.Noting that the multimedia giant had grown through the combination of various businesses, Federico Valdez reflected on how it ended up with a number of different teams who had been “working there for many years”. It wasn’t until the appointment of a new marketing head that a significant weakness of this approach was identified.“They had many detailed offers, offers by city, they used to have offers for little towns. When this guy came, the first thing he said was ‘I am a telco customer. And for us it is complex to buy from you, because you have many offers, you have many plans. I have to spend half an hour just understanding the plans to make a good decision.’ That was the first disruptive idea we had within the company,” Valdez said.This “changed totally what they were thinking in the last 20 years”, he continued, and led to a new customer proposition focused on no-contract plans, unlimited voice bundles, and a shift away from selling connections by speed. “If I can download my internet movie, or access my services fast enough, for me I don’t care,” he said.The company is also working to interact with “users who are saying bad things about us, not only those saying good things.”“Especially today, when you have bloggers and YouTubers who can have millions of followers. Those are the ones we are trying to bring into the company to give us feedback, to see what we can do,” he continued.Televisa is the largest broadcaster in Latin America. At the beginning of this year Televisa exited Mexico’s mobile market by announcing the sale of its 50 per cent stake in the number three mobile operator Iusacell to its joint venture partners Grupo Salinas, preparing the way for AT&T to later acquire the mobile operator. Tags Operators urged to embrace roaming innovation Author TelevisaWedo AddThis Sharing ButtonsShare to LinkedInLinkedInLinkedInShare to TwitterTwitterTwitterShare to FacebookFacebookFacebookShare to MoreAddThisMore 22 MAY 2015 Televisa mounts mobile challenge to America Movil Mobileum inks deal to acquire WeDo Technologies Steve Costello Home Disruption can come from inside as well as out — Televisa Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist…More Read more last_img read more