Croatian family tourism as the best example of good practice in Europe

first_imgAt the invitation of the European Association of Family Accommodation (EHHA), of which it is a recent member, the Family Tourism Association presented at the World Tourism Fair (ITB) on March 9 in Berlin a model of regulation and organization of family accommodation as an example of good practice.”Croatian family accommodation is recognized as a successful model in the countries of the European Union. Half of all tourist beds are in private accommodation, which has grown by 25 percent in the last ten years”, Said the director of the HGK Tourism Department Leila Krešić-Jurić in the introductory part of the presentation and stated that family accommodation and related services earn two billion euros a year, which gives a value of 170.000 jobs, and the state collects 50 million euros a year from various taxes. . She pointed out that family accommodation last year brought 35 percent of all overnight stays to Croatian tourism, while the most numerous guests are from Germany, so family accommodation is the generator of a large increase in the number of overnight stays in Croatia in recent years.”The tradition of household accommodation dates back to Roman times and spa treatment, nurtured by proud citizens of Dubrovnik who resisted the sale of family real estate on which they build their present and future, and this model developed especially in the 60s on the Adriatic and represents the beginning of the economy sharing the modern age. With such a history and existing strategic documents of Croatian tourism, which respect the specifics of culture and tourist offer, Croatia is an example of how to easily regulate this activity“, Pointed out Krešić-Jurić and presented the legal and fiscal framework of family tourism and promotion through the tourist community.During the presentation, the role of the Family Tourism Community established at the Croatian Chamber of Commerce was emphasized, at the regional level in 1997, then at the national level in 2010. In three years, 10 regional sections have been established throughout Croatia for stronger lobbying, exchange of experiences, development of quality standards, branding and promotion, through national, regional and local forums visited by more than 10.000 citizens.Photo: HGKDuring the presentation, the President of the Family Tourism Association of the Croatian Chamber of Commerce, Nedjeljko Pinezić, additionally presented the socio-demographic dimension of this type of accommodation and its impact on the Croatian economy. “Europe is the world’s number one destination. Tourists from all over the world want to come to Europe and experience the lifestyle of the locals. If we do not allow the local population to continue living in their area in the traditional way, we will lose the basic attraction that makes tourists come to Europe. The solution is to enable people to provide accommodation services in their homes. They thus remain attached to their homes”, Pointed out Pinezić and added that this creates additional jobs, for example, for taxi drivers, traders, caterers…”Household accommodation is an important issue in the European Union that requires fair and simple regulation. Croatia has gone through its difficult period in recent history and can offer its experience and its model of household accommodation management to other EU members as an example of good practice in all the above parameters.”, Said Pinezic. The presentation was held as part of a round table organized by EHHA, during which the impact of the sharing economy on tourism trends was discussed.Berlin is an example of a city where many visitors use real estate outside the law. The influx of tourists using household accommodation in major cities in Europe has caught city administrations unprepared and is now fighting to legally prevent tourist rental apartments. However, such attitudes provoke protests of citizens about freedom of movement and freedom of inclusion in modern economic trends. The discussion was attended by leaders of political parties in Berlin and the German Association of Family Accommodation and the director of Novasol Bernd Muckenschnabel, who was impressed by the Croatian model and announced with great pleasure his arrival at the next national Family Accommodation Forum.last_img

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