Phoenix Technology News Beijing on March 31st news, according to foreign media reports, informed sources said the two e-commerce startups red book, the successful financing of $100 million, the company reached $1 billion valuation, investment in Tencent.
red book was founded in 2013, its goal is to become a bridge between overseas merchants and Chinese buyers. Sources said, in addition to Tencent, Genesis capital and capital also participated in the days of the chart. Genesis capital by the former head of Tencent Investment Department Peng Zhijian founded, mainly involved in the latter part of the enterprise investment.
in the LinkedIn page, set up only 3 years of little red book claims that registered users has reached 17 million, before the company has already acquired GGV capital (GGV Capital) and Zhenge fund investment.
little red book is mainly engaged in cross-border e-commerce business, to the rich Chinese local buyers to promote foreign brands. Its target users are Chinese women aged 18 to 35. By the end of September 2015, half a year, little red book revenue 700 million yuan.