The pain point [note]
I network operators in the world of your imagination, not necessarily pain points. For the power shortage in Southeast Asia, the first electricity demand is not lighting, ice storage. Lean entrepreneurship is the most essential two points, how to define the user’s pain points and solutions, how to verify the user’s pain points and solutions".
you imagine the pain point, not necessarily pain points. For the power shortage in Southeast Asia, the first electricity demand is not lighting, ice storage.
we visited the global power shortage is the most serious area, Southeast of Burma, Kampuchea and bangladesh. We sought a fundamental problem in these areas, the first electricity needs is what lighting? Right? For a team from the past electric area, lighting on a huge difference, will bring great distress. We have a strong design that the first electricity demand is certainly lighting. Local user interviews validate and reinforce our view. But in the end we found that when we put the lighting as a solution to these markets, its effect is far below our expectations.
with this question, we have some new discoveries, in each region, the road will often have this car and small shops, refrigeration or ice, which is the first demand in these areas. In fact, for the locals, ice is their bottom of the demand. The poor family, he would also like to drink ice water. To the remote residents, he would also like to drink ice water. The demand is so deep that he no longer sees it as a necessity, so that he cannot express it clearly.
take this as a starting point? I want to highlight the fact that we imagine that it is not the fact itself. There is a huge difference between the fact that you imagine and the fact that the difference or how to make up for it. Lean entrepreneurship is one of the most important methodologies we want to talk about today.
The United States
fresh electricity began 20 years ago, Webvan was dragged into the abyss, bring disaster to rocket launch for the entire industry.
today, the core of value creation is how to focus on the user, identify the user pain points, provide solutions. Silicon Valley is very famous VC Vinod · Khosla says: every pain is an opportunity, the greater the pain point, the greater the chance.
lean entrepreneurship is the most essential two points, how to define the user’s pain points and solutions, how to verify the user’s pain points and solutions".
the entire entrepreneurial mindset of Silicon Valley forms a mindset, a rocket launch: a closed development in a secret state, and then one day he will announce the product, just like the moment the rocket fired. It is so common that the word has become an acronym. "GET BIG FAST" dagankuaishang.