now consumers are concerned about the health of the food, especially now that genetically modified food is increasing, people in the choice must pay attention to, now many people love to choose organic food, drive the development of organic food, many entrepreneurs choose organic food stores, to the successful implementation of the management and development of normal store, entrepreneurs need to be able to do the store management.
1. positioning your consumer groups
scarce resource products, consumer groups generally enjoy the characteristics of conspicuous consumption. As the organic food has a certain scarcity of products, and can y meet the needs of these populations, in order to determine the target accurately, have hit at the nub of consumer groups, and determines a series of marketing measures of organic food enterprises. Therefore, the consumer groups locked in with these characteristics of the crowd, will be the result of things, especially now the consumer centric marketing behavior of enterprises established, find the target population, the solution of other problems more easily.
2. clear product selling point
The value and property of
a simple organic food concept does not support products, their products must be with the origin, properties, characteristics, culture, planting method, edible way of mining, the formation of the concept, to has the characteristics of vivid, specific and direct, in order to facilitate consumer awareness.
With the popularity of
3. products to have a good image