how can we retain more customers for the store, what kind of design can improve the operation of the store? All along, how to attract, please and retain customers, shopkeepers are most concerned about the problem. In this regard, the operators have a variety of options, but the lighting design is far more effective means of improvement, good lighting can easily attract and guide customers to stop and linger, coupled with its relatively cheap investment, shopkeepers worth serious attention.
takes the cake Square as an example, and its lighting design usually gives the customer a distinct and individual impression. Most of the stores filled with soft warm color, of warmth and even slightly quiet atmosphere, the goods in the bright light is elegant and vivid. At the same time, contrast coordination to further strengthen the store’s sense of quiet, small spotlights indistinct hint of orange, and the color of the goods store lighting lighting warm, the more prominent the color contrast.
orange light gives people a warm, harmonious family feeling, this warm light is more likely to make them the impulse to buy. Because of the warmth of light to most people to bring something to eat feeling. We are familiar with the KFC and McDonald’s are invariably warm lighting, but also the truth.
if a sale of food based shops choose cold tone lighting, will be lost in the invisible many consumers. Imagine, when you see a blue purple KFC or McDonald’s, the appetite will certainly decline, but cold lighting in the clothing store or high-end gift shop is feasible. In other words, the lighting used in different shades of color temperature light according to the specific circumstances of the business.
in the process of store design, lighting design is a very important work, but also for the operation of the store will have a very big influence. In short, lighting design is not only aesthetic art, but also a management, psychology. The role of the store lighting is not only lighting, but also to attract customers.